ESG
It is inside everything we put outside
We work with nature, not against it. We make use of the things nearby and we build resilience and adaptability into our business. We call this approach outside-ology.
At CROWD, we are committed to running our company — including all brands and subsidiaries — in a way that takes full responsibility for social, environmental, and governance sustainability.
Through our business, we face the opportunity to actively drive positive change in society. This means taking a critical look at every aspect of our operations, engaging in open dialogue, and empowering all stakeholders across the value chain — and beyond — to take meaningful action.
Outside-ology
It is inside everything we put outside
FOCUS AREA
Work with nature, not against it
Direction
Net Zero 2050
Commitments
FOCUS AREA
Grow strong roots
Direction
95% Products made & sourced locally
Commitments
FOCUS AREA
Embrace life outdoors
Direction
Encourage people to get outside every day
Commitments
foundations
Product Design Philosophy (Quality & Safety), Diversity Equity & Inclusion, Business Ethics and Compliance, Data Privacy and Security, ESG Governance
January, 2026
- HITSA expands CO₂ transparency through LCAs and EPDs
Our subsidiary HITSA is making CO₂ emission data available for urban furniture such as park benches, bike racks, litter bins, and bollards. By developing Life Cycle Assessments (LCAs) for standard products and third-party verified Environmental Product Declarations (EPDs) for selected products, customers will be supported in making informed, data-driven sustainability decisions for projects and tenders. The first LCAs and EPDs are already available and can be accessed via the HITSA website, with future availability on relevant EPD databases planned.
Find more information on the HITSA website
March, 2025
- The SBTi has verified CROWD’s net-zero science-based target by 2025.
CROWD has approved near and long-term science-based emissions reduction targets with the SBTi.
More information
- SBTi Commitment: Submitted Science Based Targets (SBTi) with a commitment to reach Net-Zero by 2050.
- Emissions Reduction: Reduced the absolute carbon footprint to 35.9 ktCO2e (23% reduction since 2023) and intensity to 256 tCO2e/€m revenue (31% reduction since 2023).
- Energy Shift: Increased the share of renewable energy to 25%.
- Environmental Certification: Four companies (Hitsa, Velopa, Bailey, and Armada) obtained ISO 14001 environmental certifications.
- SDG Contribution: 42% of the group’s revenues now contribute directly to the UN Sustainable Development Goals.
- Customer Infrastructure: Installed approximately 243,000 bicycle spaces and 3,400 bicycle shelters to promote low-carbon urban mobility.
- Modular Design: Integrated circular design principles, such as modular construction, to extend product lifespans and meet specific city needs.
- Strategic Roadmap: Defined and implemented a Group-wide sustainability strategy and roadmap based on a double materiality assessment.
- Climate Adaptation: Developed smart city and mobility solutions (e.g., benches, bins, and cycling infrastructure) designed to support low-carbon mobility and reduce urban traffic congestion.
- Safety: Maintained an accident frequency rate of 20
- Carbon Footprint: Measured a total carbon footprint (Scope 1, 2, 3) of 47 ktCO2e.
- Carbon Intensity: Recorded an intensity of 370 tCO2e per million Euro of revenue.
- Renewable Energy: Achieved a 10% share of renewable energy consumption.
- Safety: Maintained an accident frequency rate of 7
FOCUS AREA
Work with nature, not against it
Achievements
Reduced absolute scope 1 and 2 GHG emissions X%
FOCUS AREA
Grow strong roots
Achievements
76% sourced locally and 95% regionally (EU)
FOCUS AREA
Embrace life outdoors
Achievements
Encouraged Xm people to get outside every day
FOCUS AREA
Grow strong roots
Achievements
71% sourced locally and 93% regionally (EU)
The SBTi has verified CReators of the Outside WorlD (CROWD)’s net-zero science-based target by 2025. CROWD has approved near and long-term science-based emissions reduction targets with the SBTi.
We act responsibly
As an innovative company with an international presence, CROWD takes responsibility for ethical and future-oriented business practices. Sustainability, integrity, and transparency are not just buzzwords for us — they are fundamental principles that guide our daily actions toward people, the environment, and our market partners.
Our Supplier Code of Conduct provides a clear framework for responsible, lawful, and fair behavior. It defines the standards we hold ourselves to in all interactions with partners and the public. We are committed to upholding human rights, labor standards, environmental protection, and good corporate governance in all of our business activities — and throughout our value chain — in line with internationally recognized principles.
We also expect our business partners, especially suppliers and service providers, to be familiar with and act in accordance with these values. Familiarity with our Code of Conduct and a willingness to integrate ethical and sustainable practices into their own operations are essential. At CROWD, responsible business is not a solo effort — it’s a shared responsibility.
Our implementation principles
We offer a future-proof, flexible and extensive range of products in urban furniture, cycling
infrastructure, sports and play as well as shelters with a strong commitment to circularity.
1
Real
Our efforts must be authentic and aligned with business strategy. Goals are measurable and backed by concrete actions.
2
Operational
Our goals are realistic and feasible. They must be part of everyday business operations, with clear responsibilities, processes, and performance tracking.
3
Visible
Efforts are communicated clearly to both internal and external stakeholders, making ESG progress visible and credible.
4
Transparency
Our sustainability work should be as transparent as possible. We report openly on our achievements and challenges.
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